For the first time, a team of researchers at Lawrence Livermore National Laboratory (LLNL) quantified and rigorously studied ...

For the first time, a team of researchers at Lawrence Livermore National Laboratory (LLNL) quantified and rigorously studied ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Psilocybin significantly reduces confidence in negative self-beliefs four weeks after administration, with effects linked to ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

In early phase trials innovative designs offer potential for improvements in efficiency and decision-making. Determining the ...

Anonymity serves as a cornerstone of democratic life, ensuring freedom of expression and safeguarding digital rights. It ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.