The first-ever cereal mascot was created in the late 1800s, and it's not one of the brightly-colored mascots you're likely to ...

The Groundlings Theatre & School has unveiled its new logo. This reimagined design reflects the iconic theater's dynamic ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Fresh off the sting of losing Corbin Burnes and Anthony Santander in free agency, the Baltimore Orioles are at least giving ...

Birdland Pool, a favorite summer hangout spot on Des Moines' north side, could be shuttered in the wake of the city's looming budget deficit. Parks and Recreation Director Ben Page and Des Moines ...

Faced with a budget deficit of $17 million, Des Moines City Manager Scott Sanders is proposing shutting down Birdland Pool. Thanks to rising costs and limits placed on property taxes by the Republican ...

The original Walmart logo from 1962 was just the word Walmart spelled out in all caps using a fairly basic font in a blue hue. According to the Walmart Museum, the font was “chosen at the whim ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...