The Walmart Birkin went viral on social media earlier this year after savvy shoppers discovered the Hermes handbag dupe on ...

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...

For all the trouble it took me to get the viral $69.99 bag, you’d think I was attempting to source the real thing.

French luxury group Hermes reported fourth-quarter results well above analyst expectations on Friday, showing robust appetite ...

Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure.

Birkin bag owner Candice Sinclair has a theory about the so-called “Wirkin,” the dupe of the iconic Hermès Birkin, which sells for upward of $10,000, if you can even buy one. Hermès classifi ...

The best crossbody bags for travel are roomy and secure enough to store everyday essentials without weighing you down. After hours of researching the best options on the market, our winner is the ...

Me, I have a more specific habit that I enjoy doing night after night: I take great delight in watching complete strangers buy a Birkin bag. Now, can I afford a luxurious Hermès Birkin ...

Ms. Birkin drew its original sketch on an Air France “stomach-distress bag” – with a price-tag of $2,000. Fast-forward to 2025, and both the aforementioned (and much-mused-over) receptacles retail for ...

(Picture for representational purposes only)(DLF) “Take the analogy of a Birkin bag or an Apple phone. Why would someone pay more for a new product in the market? It’s because they have ...