This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.

A pair of trade groups representing Facebook parent Meta Platforms Inc., Apple Inc., and Google parent Alphabet Inc. sued to block a Consumer Financial Protection Bureau rule that’s set to bring those ...

Google is testing a new feature for its Chrome ... For example, if you always block all notifications, the AI will save the request for later viewing instead of showing it immediately.

Google Chrome's PermissionsAI test anticipates user permissions. PermissionsAI could reduce intrusive pop-ups by analyzing user behavior. It is currently in Chrome Canary for early testing now ...