How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't ...

Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

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Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...