Thinking about UB as an individual with distinct personality traits helps us communicate in a brand voice that’s authentically and recognizably our own. Our brand personality traits also provide a ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...