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Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.

People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth ...

Anheuser-Busch is encouraging its distributors and partners to replace the term “domestic” with “American” when marketing beer, arguing that the term better reflects the industry’s identity.

He says the change would accurately reflect the pride of the brand. The U.S. CEO of beer maker Anheuser-Busch is feeling particularly patriotic and wants to rebrand U.S.-produced beer from ...

Anheuser Busch CEO Brendan Whitworth is pushing for American beer to be marketed more patriotically. © 2024 Fortune Media IP Limited. All Rights Reserved. Use of ...

(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying ...