The Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch in mid-2026 in the U.S. With moderate growth expectations, coupled with margin expansion ...

The new venture between the two Japanese corporate giants plans to sell their upcoming Afeela 1 electric vehicle directly to consumers as well, rather than use a traditional dealer network.

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture, Sony Honda Mobility (SHM)—is no exception.

Sony Honda Mobility, a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co in 2022, announced its AFEELA 1 range of smart eVs at CES 2025 last week.

But while preordering has opened, there’s a catch. For the time being, the Afeela 1 will only be available for preorder in California. If the Afeela 1 was intended as a showcase for semi ...

The joint venture of the two Japanese behemoths forms the brand called Afeela, which aims to rival the likes of Tesla with its range of luxury, high-tech EVs. Sony originally showed off its Vision ...

Frankly, we thought the Sony car, which is called the Afeela 1, a name meant to represent the "feel" of mobility, was nothing more than a concept to preview future automotive technology.

Starting at $89,900, the Afeela will require subscriptions to keep its touted features Afeela Intelligent Drive and Afeela Personal Agent operational after the first three years. Sony Honda Mobility ...

At CES 2023 the car was christened Afeela, and its makers said it would be entering the North American market by 2026. That timeline has held firm for two years, and at CES in January 2025 the ...

Starting at $89,900, the Afeela will require subscriptions to keep its touted features Afeela Intelligent Drive and Afeela Personal Agent operational after the first three years. Sony Honda ...

The premium-priced car first broke cover a while back, but at CES, Sony announced the final specs, cost and delivery details for its first electric vehicle. Honda announced two coming zero ...