The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super Bowl commercials.

DeLee Parker, 5, and her family were featured during a Super Bowl commercial that aired during the third quarter of Sunday's matchup between the Chiefs and Eagles.