Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Yes, these really are a good as they seem. View Entire Post › ...

When it comes to viral makeup products that deserve all the hype, bronzing drops are at the top of our list. They provide a back-from-the-beach glow when mixed with serums, moisturizers and liquid ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Beatles legend Ringo Starr has confirmed that one long-standing rumor about his life is actually true. Starr, 84, dropped by ...

BAKERSFIELD, Calif. (KGET) — An ULTA Beauty location is set to open in late 2025 at the Outlets at Tejon, according to a news ...

Get the ultra creamy formula for 50% off at Ulta Beauty this week. $16 at Ulta Beauty (Save $16) The Tarte Shape Tape Ultra Creamy Concealer is a game-changer for those with dry or mature skin.

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Ulta Beauty is currently hosting a Tarte Shape Tape Week with the travel-sized concealer on sale for 50% off. That means you can get this popular product for just $16! Check out the deals below ...

If you, too, are desperately in need of a self-care day, I highly recommend taking a lap through Ulta’s Wellness Week sale, which just started yesterday. Over 300 products from several of our ...