As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

The finding has been demonstrated in a study carried out by JioStar’s mobile streaming platform, in collaboration with ...

By analysing real-time viewer responses during live cricket matches, the study reveals that ads on mobile not only drive higher engagement and capture audience attention but also significantly boost b ...

MUMBAI: Media planners and buyers who are sharpening their teeth before going in for the kill over unsold inventory during the cricket coming up in the next few months, pay attention to this piece of ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Executive General Manager of Big Bash Leagues at Cricket Australia, Alistair Dobson, described it as a “remarkable” season ...

It’s time for the annual Taylor Swift-bowl — oh, sorry, I mean Super Bowl. For the second year in a row, Swift will be ...

TV ratings year begins this week, following a brutal cricket versus tennis showdown between Seven and Nine that left both ...

Avinash Babur shares his thoughts on a space where stories are shared, connections are forged and brands find their voice.

When choosing a phone plan, there are generally two main options: a postpaid carrier like AT&T, Verizon and T-Mobile (plus ...

The Raine Group is on course to bank around £10m in commission from its role in the sale of the eight Hundred franchises.