Opinion
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Op-ed: The new era of sponsorship effectiveness – 10 ways to maximise ROI
In this new era, athletes aren’t just athletes; they’re global influencers. Rightsholders aren’t just rightsholders; they’re entertainment platforms. The explosion of new media channels and the ...
Channel 4 launch brutal new ‘dog-eat-dog’ TV show ‘as savage as The Hunger Games’ with huge cash prize
THERE’S definitely a recurring theme in the TV world right now – and it’s all based around the idea of hunting. First we had Hunted on Channel 4, then Celebrity Bear Hunt on Netflix with Bear ...
How BOSS Made an Iconic Fragrance Darker, Richer, and Even Better
When the original Boss Bottled launched in 1998, it caused a sensation. Before that, men’s fragrances were mostly dark, heavy, and aggressive. Boss Bottled, however, was none of those things. Pairing ...