Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out.

Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

Independent media agency, Nunn Media, has picked up insurance solutions provider, Neilson Financial Services, as a client ...