Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

The NFT marketplace rose to accommodate over 11 million users. The active wallets trading NFTs experienced a downturn last ...

Jim Reath, chief marketing officer at DXL, emphasized the benefits of a unified platform, noting that Bluecore "allows us to ...

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.