Report on how AI is redefining market landscape - The global false eyelashes market size is estimated to grow by USD 513.3 million from 2025-2029, according to Technavio. The market is estimated to ...

Eyelash enhancers condition and hydrate your lashes to boost their strength and length. They help reduce breakage and prevent shedding.

LED lash extensions are the latest in lash beauty, offering long-lasting, irritation-free wear — but is it really worth the ...

Want to make your eyes look bigger and more expressive? Using eyeliner is a popular technique in the makeup world. Beauty ...

Oti Mabuse sported a white wig as she transformed into Marvel's superhero Storm for Dancing On Ice 's movie week special. The ...

Online star Lottie Starrs experimented with the 'unrecognisable' makeup trend and shared the results on TikTok, and people couldn't believe how different she looked ...

Blackpink member Lisa took to TikTok to flaunt her retro glam in an oh-so-extra makeup video. The rapper looked straight out of an Old Hollywood movie, rocking dramatic curls and cute feather ...

The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the best waterproof, lengthening, and volumising mascaras to shop.

Professor Hancock admits that he used GPT-4o to assist him in drafting his declaration but, in reviewing the declaration, failed to discern that GPT-4o generated fake citations to academic articles.

The US Supreme Court is expected to rule this week on TikTok’s challenge to the law. Following a hearing last Friday, expectations are high that the law will stand. Here is a review of what ...

I curl my eyelashes as normal and then apply the mascara giving me the instant dramatic false lash effect that I look for, this is a must try for everyone!" A second customer shared: "This mascara ...