There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

As Meghan Trainor celebrates the 10th anniversary of the album that changed her life, she's also celebrating another milestone—a new campaign with beauty powerhouse e.l.f. centered on cloud skin.

To achieve a gorgeous and stunning look it is necessary to use the right eye shadow palette that comes with versatile shades ...

Kmart's $8 primer has also drawn comparisons to cult favourites like Milk's Hydro Grip Primer ($66) and Elf's Power Grip Primer ... The Illuminate and Bake Powder was another favourite: 'I ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...