In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...

Collagen is the primary building block of your body's skin, muscles, bones and more. As you age, your body's collagen levels naturally decline, which can reduce bone strength and skin elasticity ...

A report about contaminants in protein powder has eye-opening findings (Photo Credit: iStock) Aiming to increase consumer awareness, a recent report has brought to light several potential ...

But what's with the pink powder blanketing some neighbourhoods? The eye-popping substance coating streets, cars and surfaces is actually fire retardant, dropped by aerial firefighting tankers in ...

However, e.l.f has heard our prayers once again and just dropped a powder that’ll solve our issues, and for only $14! Related story Shoppers With Thin Hair Are Stocking Up on This $9 Shampoo ...

If you’ve seen people all over your feed ditching coffee for a matcha latte, you’ve probably also done some window-shopping to find the best matcha powder to make the drink at home.

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...

Here’s how a few of the major Vermont destinations are doing right now. “It seems as though the incidence rate of powder fever has been a little higher around here lately. And it's certainly ...

Spirulina is a type of blue-green algae that some people take as a dietary supplement. Potential benefits include positive effects on eye health, blood pressure, and cholesterol levels. Spirulina ...