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Ford’s all-electric F-150 Lightning pickup debuted to positive reviews, but in recent months, it has begun to stumble, caught ...

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Ford’s all-electric F-150 Lightning pickup debuted to positive reviews but in recent months has begun to stumble, caught in an across-the-board slowing of demand for EVs and competition from cars like ...

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Ford's Q4'24 earnings also highlighted a $1.4B loss in EV operations, overshadowing strong performance in other divisions.

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Ford F-150 Lightning display. Ford offers the F150 Lightning all-electric truck in Pro, XLT, Lariat, and Platinum models.