Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
Wisconsin potato farm shines in Super Bowl ad
The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.
PepsiCo Revamps Lays, Cheetos, And Doritos Maker Frito Lay As North American Sales Take A Hit, Shifts Focus To Health-Conscious Customers
PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...
Demand for PepsiCo snacks and drinks remained weak in North American during fourth quarter
PepsiCo’s revenue fell slightly in the fourth quarter as North American consumers continued to pull back on its Frito-Lay ...
PepsiCo Adding Healthier Snacks as Consumers Shun Salt and Fat
Rising consumer demand for fewer empty calories is pushing the snack and beverage giant to offer options with less sodium, ...
Axios on MSN6d
PepsiCo still working to lure Americans back to snacks
PepsiCo's results Tuesday showed that U.S. consumers are continuing to lay off the snacks. Why it matters: Whether it's ...
A Play-by-Play of Every Super Bowl LIX Food and Drink Commercial
From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...
Just-Food on MSN5d
PepsiCo stands fast to long-term growth target with push behind better-for-you
PepsiCo is steadfast on its long-term growth target despite falling short in 2024, with an emphasis on better-for-you in ...