PepsiCo Seeks to Boost Sales Without Across-the-Board Price Cuts
PepsiCo Inc. will respond to value-seeking US consumers with more variety in package sizes and healthier offerings, but won’t ...
Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
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HIGH NOON VS. HAPPY DAD! (Who has the best variety pack?)
Get 50% off your 6-bottle order of Bright Cellars! <a href=" We went head to head with two of the most popular hard seltzers on the market. Who has the better variety pack? Guess you'll have to watch ...
‘Sneakflation’: Shopper issues warning against Frito-Lay, Kellogg’s after seeing new packaging. Here’s what to look for
A marketing expert compares new and old Frito-Lay and Kellogg's packaging to expose the shrinkflation of several popular groceries.
Princess Project — prom dress nonprofit scrambles to find a new home
A local nonprofit has just weeks to find a new home a new home. Right now the Princess Project Silicon Valley usually is focused on giving free prom dresses to teens in need. Instead they're ...