A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

On earnings specifically, Q4 ’24 is shaping up as the best quarter in the last three years, with earnings so far up about 15% ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

“I’m willing to do whatever it takes,” Garrett said. “I want to have a chance to win those big games, to go out there and ...

U.S. Steel mines iron ore in Minnesota and sends it across Lake Superior on freighters a thousand feet long. At Sault Ste.

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Mattel has been a heavy user of Mindshow’s tech thus far, incorporating it into digital content for Hot Wheels, Barbie, ...

Many of the design decisions in Civilization 7 appear to be in the name of brevity and pacing, with quite a few major systems ...

The longest straightaway of the Circuit de la Sarthe prompted engineers to build some beautiful ways to conquer it.

It all started, Tucker Carlson told me, with a “boner joke.” In October 2023, the former Fox News host sat down with the internet comedian Theo Von in a Las Vegas hotel room to record an episode of ...