Let’s build something new! Jazwares has announced a new construction toy brand, BLDR. Featuring an assortment of world famous ...

Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Becoming friends with your favorite Sanrio characters involves learning their likes and giving them their favorite gifts, all ...

The dessert machine is one of the many cooking stations in Hello Kitty Island Adventure, allowing you to whip up tasty treats ...

Sanrio fans don't have to look far for love with new Valentine's Day reversible plushies featuring Hello Kitty and two of her ...