Actors David Corenswet and Eiza Gonzalez star in Hugo Boss's 10th-anniversary campaign for 'The Scent'. Colombia sent one ...

Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand ...

OpenAI attempts to create cohesive identity with rebrand Chatting from OpenAI’s headquarters in San Francisco, Jager and Moeller admitted that, until now, the company’s visual identity was a ...

OpenAI gets a fresh new look, centered around its own OpenAI Sans font Rebrand has apparently been a work-in-progress for more than a year However ChatGPT was barely used for the redesign Ten ...

BOSS is proud to announce its role as the official partner of the highly anticipated Dallas Open 2025 tennis tournament, taking place February 1-9 at the Ford Center at The Star in Frisco, Texas. This ...

Popl, the leader in the digital business card space, has announced a bold new rebrand and transformative shift in market focus. With over 100 million digital interactions and a user base of more ...

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, after a teaser video for its revamped ...

Lydia Mee is a contributing sports writer located in the West Midlands, England. Her focus is on F1 and NASCAR. She has in-depth knowledge of Motorsport as a whole. Lydia joined Newsweek in March ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

LONDON — Tina Jiang, founder of the Guangzhou-based fashion label Mithridate, is ready for a drastic change as the brand on Tuesday revealed ambitious plans to rebrand, beginning with tapping British ...

It’s almost two decades since the NCAA did a rebrand, with its current logo introduced back in Season 82 in 2006. The league is expected to select the new logo in time for the new athletic year ...