Many would call the Cowboys’ hiring of Brian Schottenheimer on Friday night as the next head coach a decision founded in comfort and safety. While that’s true from a football operations standpoint, it’s also perhaps the riskiest decision Jones could have made. That risk isn’t tied to wins and losses, but something Jones cares about even more.

Jones made the comfortable move that likely won't cost too much to replace Mike McCarthy as the Cowboys head coach

There isn’t a single person in all of professional sports who knows how to hog the spotlight like Dallas Cowboys owner Jerry Jones. Jones is well known for always looking to maximize his franchise’s reach in a news cycle,