No idea that it had been made in Pennsylvania — which had a centuries-old history of making rye — until the 1980s, when Jim Beam bought the brand and moved its base of operations to Kentucky.

I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

One of the best-selling American bourbon whiskeys in the world, Jim Beam is produced in Clermont, Kentucky. Since 1795, seven ...