British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

Just one week ago, the British fashion designer wowed Paris Fashion Week with one of the most stupendous Dior Men’s shows of his career. Today, Jones announced his exit from the French luxury house after a seven-year tenure in which he accelerated the convergence of men’s fashion,

Fashion designer Kim Jones is leaving luxury group LVMH's Dior Homme brand, the label said on Friday, capping a seven-year tenure in the latest of a series of high profile designer reshuffles as the industry faces its slowest growth in years.