For decades, demand generation followed a familiar script: brands dictated the terms, controlled the narrative, and funnelled ...

Ask most WWE fans what they knew of Logan Paul before his run with the company, and the answer would be "very little." Just the concept of him was enough to tell him he didn't belong here, only Logan ...

Overall, the use of celebrities in big spots, particularly on Premium Live Events, was limited, but that has changed in more ...

Of course, the brothers' ascent is so established at this point that the family will be phenomenally wealthy throughout, so it looks like helicopter rides, private jets and extravagance are all on the ...

Conor McGregor is back throwing leather, but his latest training footage hasn’t sparked any excitement from MMA fans.

While many are hailing Canelo Alvarez's decision to turn away from the Jake Paul sideshow as a righteous move that preserves ...

– CMLL has announced an all-women’s show on 3/7 which includes the first block of the tournament for the CMLL women’s tag titles which includes American teams Johnny Robbie & Viva Van of New Japan and ...

At the Royal Rumble this past weekend, Logan Paul surprisingly eliminated CM Punk to secure himself a final three spot in the match. The "Best In The World" was momentarily distracted after ...

Jake Paul blasts Canelo Alvarez after their fight collapses, accusing him of ducking and calling him an "owned slave" in ...

Logan Paul says he was ready to walk away from WWE and quit if Dwayne "The Rock" Johnson tried to steal his spot in the 2025 ...

The Problem Child' is planning on a return to the ring this year after it was announced that Canelo has rejected the ...

Logan Paul had warned WWE ahead of the men's Royal Rumble match that he would quit WWE immediately if a WWE legend took his ...