Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Agentic AI may soon make decisions on human ... change might affect the marketing industry. Book a trip in the future and agentic AI may do everything except mix your drink, says Dolan / Alev ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...