Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Marketers promoting circular luxury products should discard words like "recycled," "sustainable" and even "eco-friendly," say ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, ...

Questions is a periodic feature produced by Cornerstone Research, which asks our affiliated experts, senior advisors, and professionals to ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

In recent years, content knowledge graphs, in particular, have become increasingly popular within the marketing ... value (object) through a specific property (predicate). For example, I, Martha ...

api_get api_update api_delete create_xxx get_xxx For example, Campaign has all these methods but AdAccount does not. Read the Marketing API documentation for more information about how different ad ...

Andrei "Sofia" Trazona spoke up about her newfound freedom. Sofia recently revealed that she is now a happy and proud transwoman. After receiving a comment from a netizen saying, “Natuluyan na talaga ...

Marketing trends shift every quarter ... demonstrating the financial benefits of strategic collaborations. For example, the recent partnership between Ashley and Samsung merges design and ...