In fact, ditching mascara can help those stunning eye products stand out even more. "To give this look a more fun approach, I recommend using a lash serum ... liner—namely, Maybelline's Tattoo ...

It's formulated to give you the luxe look of falsies, and fans say the staying power is top-notch — get it for almost 40% off.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Read on to find out why shoppers are obsessed with the ...

Another reason why your mascara may slip and slide and end up under your eyes rather than on your lashes is because of lingering dirt, debris and leftover eye makeup that can prevent it from ...

All had a compelling story of using the same type of mascara (Maybelline Great Lash mascara), and all reacted strongly to their mascara on patch testing. In all of the cases, shellac was the only ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

If there is one essential beauty product we cannot live without, it's our trusty mascara. Even though lash serums can provide a slight enhancement, a coat of mascara provides a lengthening and ...

Infused with vegan collagen, vitamin B5 and amino acid, the product contains an air-whipped emulsion formula that feels weightless on the lashes, the company shared. Stanleick will lead the ...

For those after something more affordable, the uklash Lengthening Mascara costs just £12 and also delivers impressive lash length. While Zero-Smudge features a classic wand, the more budget ...

Illia's gentle, nonirritating mascara features a dual-sided wand with a lash-separating comb, which means clump-free application. "I have nice long eyelashes and I like to show them off," Martha ...

Fortunately, Maybelline offers a perfect, weightless option with long-lasting staying power, whether you're also interested in trying a red or prefer one of the other 10 shades. For my full review ...