Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.

(The movie, starring Chris Evans and Dwayne Johnson, also had a short theatrical run, making about $186 million worldwide at the box ... in Nielsen’s rankings. Nielsen’s streaming ratings ...

In its first year on CBS, the 2024 Golden Globes averaged 9.466 M Live+Same Day viewers per Nielsen, with the number rising to about 10M people in Live+7, including Out-of-Home ratings.

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.