The panel-only product has for decades served as the standard for measuring U.S. television ratings, which programmers use to set ad prices and advertisers rely on to know whether they got what they ...
Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried ... moreover found that 46% of those surveyed said women were paid less than men, a percentage that rose to 58% when only ...
A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted by Digiday in September -October 2012 on current attitudes and practices ...