More than a third watch for the ads, Nielsen dives into the power of Black consumers, Fox News beats morning talk mainstay.

At Brand Influence Agency, we’ve pioneered community influencer marketing in South Africa for over 15 years. How? By ...

Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

For example, in Nielsen surveys conducted from December 2020 to April 2022, only around 22,400 Seattle-area households owned a Tesla. Tesla and Subaru were not the only auto manufacturers ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership ...

The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households ...

Dozens of employees at the Education Department were placed on paid administrative leave Friday as part of the Trump administration’s larger effort to rid the federal workforce of employees ...

Introduction The documented benefits of gender parity in leadership are emerging—women leaders have been shown to have a ...

Showcase your company news with guaranteed exposure both in print and online 25 years ago, Denver's economy thrived on IT, real estate & oil. DBJ will kick… Be Inspired! Meet Your Mentor! Make ...

Who are the NFL's highest-paid players at every position? We tracked the best-paid players at 16 different positions -- including long-snapper -- and will keep the numbers updated as more records ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...