“For decades Nielsen has been the default TV measurement provider,” said Jay Friedman ... according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of ...

NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

New York — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

Rome, September 27 - A Nielsen survey, 'Women and Diversity', carried out on a sample of over 30,000 individuals from 63 countries in the Asia-Pacific area, Europe, Latin America, the Middle East ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional TV viewing over the past decade. It was the first day Nielsen has measured where streaming ...