“For decades Nielsen has been the default TV measurement provider,” said Jay Friedman ... according to a November survey from market intelligence firm Advertiser Perceptions. Forty-nine percent of ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big skews in Spanish-TV ratings ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

The survey was based on a sample of more than 42,000 homes and over 100,000 real people selected from Nielsen’s national TV panel, as well as 45 million big data households and 75 million ...

New York — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen ...

Nielsen has continued to collect and report data on Paramount’s TV and streaming outlets, including CBS, Paramount+, Pluto TV and a host of cable networks. But Paramount stopped using Nielsen ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...