Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising ... Pricing has several business objectives, which can become the primary pricing strategy or may ...

The consequences of online scams can be distressing. Victims often lose substantial amounts of money, and the emotional toll ...

The Aare Ona Kakanfo of Yorubaland, Chief Gani Adams, speaks with BOLA BADMUS on the recent arrest of Boko Haram elements in ...

In a recent evaluation of advanced AI models, OpenAI’s o1 model exhibited behaviors that have raised serious concerns about ...

With Canada, Mexico, China, Colombia and the Middle East, President Trump has wasted no time threatening to use American ...

The anticipation of difficult conversations is often worse than the actual experience. Here’s how to de-escalate tension in ...

The public want a single number. They really need a story.” So said Charles Kindleberger, economic guru of financial bubbles and busts.

Donald Trump Jr., the 45th and 47th returning President of the United States, is at the peak of his powers. His ...

Fund managers, along with the rest of the financial services industry, are being dragged into better aligning their business models with the objectives of their clients. This is hard work for the ...

With a victory over Bournemouth in the books, we take a closer look at what it all means for the Reds.

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...