Objectives and Key Results (OKRs) are best when they are specific, measurable, actionable, relevant, timely (SMART). This page has OKR examples that are good in our experience. Use these as you like.

For example, a Marketing Objective might be to increase brand recognition, with a Key Result of increasing website traffic from 300,000 to 500,000 views. One KPI to be tracked might be having 99.5 ...

Baik, Brian K., Tatiana Sandino, and Tricia Peralta. "PerlAvance: Using Objectives and Key Results (OKRs) at a Fintech Venture (A)." Harvard Business School Case 124-082, February 2024. (Revised June ...

How to align employee goals in the context of Employee Engagement with What are the benefits of using OKRs (Objectives and Key Results) for goal alignment? Goal alignment is the process of ...

Objective - Key Results (OKR) are used to tell the direction of a business and how to get there. OKRs are made up of a high level objective, a more detailed description of why that objective is ...

Key performance indicators (KPIs ... Companies often dig into department-level KPIs to better understand the results of company-wide KPIs. For example, if overall revenue is down, a company ...