The SMART acronym stands for: S – Specific. This means that objectives must be clear, for example it must state that a business needs to make more profit, reduce waste, reduce environmental ...

Defining these objectives upfront ensures that your event contributes meaningfully to your overarching business strategy ... or sustainability efforts. For example, when planning a trade ...

Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first ... business meets Your business’s objectives and how you stand out from ...