COVID accelerated the push to IP-based streaming workflows for many companies, proving that live streaming at scale via the cloud was possible, although not always in tip-top form. Live streaming has ...
TVNewsCheck on MSN4h
Eight Reasons Why Broadcasters Still Aren’t Talking About Precision Audience TargetingThe industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have ...
The inside story on how and why Fox landed the biggest star in football to be the biggest star of its Super Bowl broadcast.
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