In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...

As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

So, Google and Meta are not the only valued advertising platforms as retail media and over-the-top (OTT) video streaming platforms draw a big chunk of ad money. Retail media includes e-commerce ...

Kalki 2898 ADs Hindi version has been streaming on Netflix globally, and the movie was tagged as the 2nd most-watched ...

CubesWire Films will have a team of directors, scriptwriters, cinematographers, and editors focused on producing ad films for ...

Ads are everywhere on OTT, almost. Majority of streaming platforms in India, barring Netflix, offer a tier that includes ads for viewers; only the most premium layer may eliminate ads (albeit not ...

Karan Bedi, head of Amazon MX Player, says that the platform already has a reach of 250 million monthly unique users. Amazon ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.