The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

Pakistan International Airlines came under intense scrutiny after it shared an advert that appeared to show one of its planes flying into the iconic Eiffel Tower

The ad is being criticized for its imagery, which is reminiscent of the 9/11 attacks that took place in the United States, the Daily Beast, The Guardian and NBC News reported. On Sept. 11, 2001, terrorists hijacked a total of four commercial planes, two of which were flown into New York City’s Twin Towers.