PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

Selena Gomez and Jennifer Aniston — who met more than a decade ago — came together with their brands Rare Beauty and LolaVie ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

While celebrating Galentine's Day 2025 with their brands LolaVie and Rare Beauty, Jennifer Aniston and Selena Gomez twinned ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at least eight hours and evaluate it on five attributes on the ...