PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to ...

Every new makeup launch features “peptides” or “hyaluronic acid.” But do these ingredients have any effect on your skin?