Coca-Cola's logo may simply appear to be stylish cursive, the 'C’s sweeping tail subtly hints at a smile—a nod to the company ...

yet Coca Cola retains its unique flair. Brands worldwide aim for a similar level of recognition, with much of this success attributed to the impact and recognisability of a company's logo.

But under Woodruff's guidance, the company established the Foreign Department ... where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything ...