There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

Piper Sandler analyst Korinne Wolfmeyer lowered the firm’s price target on Elf Beauty (ELF) to $102 from $131 and keeps an Overweight rating on ...

Raymond James lowered the firm’s price target on Elf Beauty (ELF) to $120 from $175 and keeps a Strong Buy rating on the shares. Elf handily ...

From foundation to fragrances, these 15 new beauty products have rightfully earned their spot in our daily routines.