Celebrity makeup artist Nikki Wolff shares how to get the tonal beauty aesthetic you’ll see everywhere in 2025.

Stifel analyst Mark Astrachan lowered the firm’s price target on Elf Beauty (ELF) to $105 from $115 and keeps a Hold rating on the shares.

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Here are some words in a sentence you're gonna love: instant cold-stirred foam caramel iced lattes... straight out of a ...

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...