Buyers from Macy's, Ulta Beauty, BeautySpace and more were on the hunt for innovation in an ever-more competitive landscape.

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

After the launch, Lip Butter got major recognition from beauty lovers and also won the Self Healthy Beauty Awards in 2024 for ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Ariana Grande’s R.E.M Beauty and fragrance line merge for the launch of Cherry Eclipse perfume and the Dreamglow Collection.

Move over Ulta Juice Infused Lip Oil; there's another viral lipgloss on the app. Enter: Tower28's ShineOn Jelly Lip Gloss. We're particularly excited about this beauty product going viral because ...

Bethenny Frankel, Spencer Pratt, and Alix Earle hosted a TikTok LIVE together ahead of the app's temporary shutdown. Earle ...

and its Cooling Water Jelly Tints won Beauty Inc.'s Makeup Product of the Year. Expanding into Ulta Beauty will connect Milk Makeup with millions of members of the retailer's engaged community.