Smriti Mandhana said that the WPL could be a gamechanger for women's cricket, similar to how the IPL further popularised ...

Numerous cricket-related marketing opportunities will present themselves to brands. There's something for everyone's budget, ...

The BCCI is expected to announce the fixtures for the upcoming cricket tournament starting on March 21. The IPL will adhere ...

“The IPL has done a lot for men's cricket, and it's like wow! The WPL can do something similar to women's cricket. Similarly, ...

Cricket captivates, but can it overcome economic headwinds? Brands weigh ROI as ad rates rise and budgets shrink.

The Women's Premier League (WPL) is bringing forward some inspirational stories and chasing the face of women's cricket, ...

South African legend AB de Villiers has mooted the idea of a women's SA20 league, as the success of the men's version across ...

Royal Challengers Bengaluru (RCB) focuses on expanding through merchandise and non-sporting avenues rather than owning ...