The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

A MAJOR supermarket has confirmed it is cutting prices on more than 4,000 products by as much as 50%. Asda has introduced the ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...