Starbucks announced plans to cut out 30% of its menu items by later this year on its most recent investor call, according to ...

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...

Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s “Back to Starbucks” turnaround plan.

Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly ...

Atlantide Phototravel / Getty The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian Niccol said. Cafes will have 30% fewer menu options, as ...

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Coffee lovers heading to Starbucks can expect to see a scaled-down menu. The coffee giant is cutting about 30% of its drink ...

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...